How to Write
a Vision Statement
If you already know how to create a compelling Vision Statement, you can skip this blog today.
A Vision Statement does serve a critical role in your company’s success. It is the written reflection of what you expect your business to achieve. It is like a star in the heavens that guides you on your journey as you grow your business. It’s your reference point to know if you are headed in the right direction.
Why is it such a challenge for many business owners and entrepreneurs to create a living, motivating Vision Statement? I have observed two overriding problems.
- Trying to create an MBA style statement. Many business owners feel obligated to use “correct” business language instead of the words that are right for them.
- Not allowing the vision to be big enough. By definition a vision is big. This is the opportunity to dream big using words such as “All” and “Every.” Think of Bill Gates’ long ago vision for Microsoft: A computer in every home.
In order to create your vision, start with these questions:
What problem or issue do I see solved?
Who has this problem or issue?
What would the world look like if this issue were solved?
Next, close your eyes and think about what you want to create with your business. See your clients and what their lives would be like when this issue is solved.
As you’re seeing this vision, jot down the words and ideas that come to mind.
A vision is a 50,000 ft picture of the perfect outcome, as though it has already happened. At 50,000 ft you’re seeing a very big picture without any detail. At this point don’t let yourself get caught up in wondering “how am I going to do this?” That will come.
Now that you have a picture in your mind of the outcome, along with some words and ideas, it’s time to write out your draft Vision Statement. Remember, make it big and broad! Here are two good examples:
All children in the world go to bed every night feeling safe and secure.
We protect businesses from all cyber attacks.
You’ll know your vision is right for you when you can say; “Wow, yes we can go there. I’m not sure how yet, but we’ll do it.”
I used to work in the dot com world as a project manager. I remember needing to assist with business proposals. They were all written in a language that would put most people to sleep. Not engaging at all.
I have noticed the rise of the manifesto (thanks to Holstee) over the last several years, mainly in the online space. I think people can connect easier with a manifesto. We still need vision statements, but manifestos can work in tandem.
Wendy,
I agree, what’s important is that it’s articulated (both written and spoken) so we and others know where we are going.
-jane
Thanks for taking the pressure off to write a “perfect” vision statement! I appreciate the permission to be me – and the framework to dig into what my vision is! (Great reminder to be BIG!!)
Here’s part of my vision:
Blaze A Brilliant Path is a global community dedicated to women entrepreneurs, who have a strong drive to achieve, create custom fit businesses and soul-based lives that light them up!
Blaze,
What a powerful vision. You are going to have such an impact on women and the world as you reach towards your vision.
-jane