How do I create a program?

How do I create a program?

For the last couple of weeks I’ve been writing about One Focus Strategy™. In that vein today’s topic is about creating the program that will be the focus of your marketing and sales.  There are a couple of reasons for having one program. Buyers like packages or...
How do I Focus on One Client Segment

How do I Focus on One Client Segment

Last week I wrote an article called How do I create a Business Strategy? Where I talked about the One Focus Strategy™.  If you didn’t get a chance to read it you can find it here. Today I’m going to share with you the reason to focus on one client segment and how to...
Follow Up

Follow Up

Last week I led a teleseminar on “Following Up.”  I want to share some interesting statistics, and also discuss what you can do avoid “being a statistic.” First, the statistics: 48% of sales people never follow up with a prospect. Only 10% of sales people follow up...